Brochure Design in New York


	Brochures and direct mail programs are some of the best techniques to get your name out there and advertise your products and services. Each piece should be designed with a specific audience in mind - your target audience - and a message that is specific to them. Nathan King Design will tailor your brochure or collateral to communicate that message to the audience in a visual language they understand. By creating a visual connection to your audience, they are more prone to read/look at what you have to say and possibly keep it. The visual connects comes about from research of your industry as well as your competition. This strategic approach allows are basis of information, which combined with creativity will create the best possible brochure for your company. DESIGN PROCESS The design process plays a major role in expressing your company's goals: PHASE ONE - Define the Problem In our first meeting or two we will help you visualize and define the problem at hand. This is done by discussing your business and marketing objectives, discussing your competition and opportunities. The end state of the project is visualized; giving us a well defined starting point and finish line. PHASE TWO - Competitive Analysis Next, we analyze the competition. In order to help differentiate you, we take a look at what your competitors are doing to try to find a better opportunity in the market. PHASE THREE - Strategy and Positioning Now that we’ve defined your identity, evaluated your competition, and researched any opportunities, we’ll recommend a course of action. We’ll present one or two fully developed concepts. We’ll also have a range of other, undeveloped sketches that we’ll use to take you through our thought process. PHASE FOUR - Concept Refinement During this portion of the project we refine one of the concepts. Feedback from you and others at your company is used to make important changes to help fit the brochure into your business strategy until it takes shape. PHASE FIVE - Project Completion Once the brochure design is finished, Nathan King Design will coordinate the printing of the brochure to make sure you get the best quality at a fair price.